Icelandic Tourist Board
Iceland is a living museum where nature is the artist and the landscape is the exhibit. Volcanoes, glaciers, waterfalls, and skies are framed like works of art, inviting travelers to experience creation in motion rather than observe it from a distance. Iceland is not just a destination to visit, but as a place to feel.
Out of Home
Iceland’s natural wonders are displayed like museum masterpieces, framed in ornate gold to recontextualize the landscape as living art. By placing these works in public spaces, the OOH invites travelers to stop, look closer, and realize the destination itself is the exhibit.
Activation
Iceland’s natural wonders are displayed like museum masterpieces, framed in ornate gold to recontextualize the landscape as living art. By placing these works in public spaces, the OOH invites travelers to stop, look closer, and realize the destination itself is the exhibit.